If asked to select one word to describe Patrick, I would resist and pick two. The first would be curiosity — a fundamental essential, to stimulate inquiry and rigour in all things, both great and small, of any era or region, type or surface. Even the most fleeting survey of this selection for sale is a celebration of innovation and of inspiration — an unerring eye for the unusually exceptional, or perhaps the exceptionally unusual. The chances are, that these are indeed discoveries that you have not yet realised that you needed to make.
Mentor, would be my second word. If artefacts and objects articulate visual, cultural and historic language, then the fluency of skillful mentorship — to guide, nurture, describe and explain — releases the eloquence of murmuring histories. In this capacity Patrick is that most earnest and sincere of excellent narrators. If ever I had friends, clients or colleagues visiting New York looking for unusual inspiration, there was always the certainty that Patrick’s venues would offer them a glimpse of the hitherto unseen or the unusually seductive, always with the reassurance of the most fascinating story waiting to be told.
Mentorship and curiosity, when balanced in equal measure, reveal the precious alchemy of a curator. And it is the duty of the mature curator to discern and detect, to cultivate change, and from there to pioneer, and to share. Innovation is never static, and the Present is already the Future. Fresh dialogs evolve, energies to be nurtured, opportunities to be guided. Renewed and re-orientated, Patrick’s decision to exchange his bricks-and-mortar Tribeca gallery for a new interactive Brooklyn space aligns him towards a new inquisitive future as supportive benefactor, interlocutor and mentor to a fresh yield of talented creators — those established and those rising — and the quest for discovery rejuvenates.
— Simon Andrews
andrewsartadvisory.com
To design is much more than simply to assemble, to order, or even edit: it is to add value and meaning, to illuminate, to simplify, clarify, and perhaps even to amuse. To design is to transform prose into poetry.
Paul Rand
Paul Rand 1914–1996
Paul Rand was born Peretz Rosenbaum in Brooklyn in 1914 to Orthodox Jewish immigrants. His father owned a small grocery store, for which Rand often painted signage and advertisements. As a young man, Rand studied at Parsons School of Design and Pratt Institute but never finished a degree. He found the courses unstimulating, as many of the era’s arts programs were stuck in very classical methodologies. Independently, Rand studied early 20th century European modernism, which influenced much of his early designs. He drew influence from the Bauhaus, Constructivist, Cubist and de Stijl movements, as well as the art of Paul Klee, Alexander Calder and Joan Miró.
Rand’s career led to monumental shifts in the field of American commercial design. When he began working in media promotion and magazine design in the early 1930s, there was a small group of American and European expat designers who were beginning to combine the experimental formal vocabularies of European design with the demands of American commerce. Rand employed photography, montage, collage and “new typography” — all methods popular among European modernists. These practices often produced clever, minimalist designs, which stood out from the advertising of the era, which, in an emerging industrialized culture still hobbling out of the Great Depression, was more concerned with promoting prosperity and the status quo.
Rand’s demand for high quality and intellectual rigor were made apparent early on, designing for Esquire-Coronet, Apparel Arts and most notably, Direction magazine from 1937-1941, where he often worked for little to no money in exchange for creative freedom. When he was just 23, he was given the position of art director at Esquire. During this time, he also developed the unique presentation style that he became known for: pitches were often accompanied by hefty binders of drafts, references and research, effectively exposing the design process as a methodical, searching, spiritual distillation to bring about a pure marriage of idea and image.
In 1942, Rand began designing advertising and packaging for companies such as El Producto Cigars and Ohrbach’s department stores, as well as book covers and exhibition posters. The same year, he began teaching at Cooper Union, with an appointment at Pratt following in 1946 and a position in the Yale design department from 1956 to 1992. In 1947 he published his famous Thoughts on Design, one of many books he’d write that featured his clear, concise philosophies. Insistent on a holistic vision of his life and work, Rand and his wife Ann, an architect, built their now-famous Weston, Connecticut home and studio in 1951. The home was lauded for its intimacy and singularity, for being an “enduring, essential house” and was recognized as one of the ten best American homes by Esquire in 1953.
By the 1950s, many American brands were expanding internationally, bringing about the need for corporate identity programs. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo; he would work for IBM for three decades. Some of his most famous designs from this era are the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins, and creating the ABC, UPS and NeXT logos. László Moholy-Nagy, an idol of Rand’s, saw him as the rare form of “an idealist and a realist using the language of the poet and the businessman.” Massimo Vignelli, a fellow modernist icon, noted that Rand “moved corporations to new levels of intellectual elegance.”
In 1972, Rand was inducted into the New York Art Directors Club Hall of Fame and received the Royal Designer for Industry award from the Royal Society of London in 1953. Paul Rand passed away in 1996 in his Weston, Connecticut home. He was working on publishing his seventh book, From Lascaux to Brooklyn, and had just completed his final logo design for the B2B online printing company Servador. His work has been the subject of retrospectives at the Museum of the City of New York (Everything is Design: The Work of Paul Rand in 2015) and The University of Michigan Museum of Art (2017) and his work is held in the collections of Museum of Modern Art, New York, the Smithsonian and many other institutions.
Auction Results Paul Rand
