Design 
27 October 2022
Design 
132

TBWA\Chiat\Day

Charles and Ray Eames Think Different poster

USA, 1999
offset lithograph 20 h × 14⅛ w in (51 × 36 cm)
estimate: $1,000–5,000
result: $938
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This poster for the 1999 Apple campaign Think Different was designed by Los Angeles advertising firm TBWAChiatDay and features a playful photograph of Charles and Ray Eames, originally used as the pair's holiday card in the early 1940s. The poster was never distributed.
provenance: Acquired in 2005 by Robert Staples | Thence by descent to Barbara Fahs Charles

This work will ship from Rago in Lambertville, New Jersey.

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