The Amusing Style Selections from the Collection of Pavel Zoubok and Paul A. Baglio Jr. 
24 July 2019
The Amusing Style Selections from the Collection of Pavel Zoubok and Paul A. Baglio Jr. 
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Chanel

dress

France, 2005
viscose, cupro, silk
estimate: $2,000–3,000
result: $1,875
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This dress design is the runway version of the design worn by Nicole Kidman in Chanel's No. 5 The Film, an ad campaign directed by Baz Luhrmann in 2004.
Dress is size 38. Applied label to interior ‘Chanel Made in France O5P P26181V11687 94305 38’.

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This dress design was featured in Chanel No. 5 The Film, a landmark long-form advertisement for the famed fragrance, directed by Baz Luhrmann and starring Nicole Kidman, who had recently starred in Luhrmann's Moulin Rouge. The commercial, which was both the longest (the uncut original has a three-minute run time) and most expensive (with a $42 million budget) advertisement created up until then, has become iconic of the era and future fashion houses soon followed suit with their own mini-movies. An example of this dress design appears at the end of the commercial, when Kidman, playing the role of a starlet trying to escape the spotlight, walks a red carpet full of adoring fans, all the while looking off dreamily into the distance at a scrappy, handsome artiste-type young man she'd rather be with.
 

During Paul's years as visual director for Chanel, we collected various “novelty” pieces from each season's collection. We were always tickled by the idea of an iconic brand like Chanel making basketballs, kites, surfboards and the like, wondering if people actually used them once they bought them. Truthfully, we almost never did, but we appreciated their camp value, and like all collectors, their scarcity!

Pavel Zoubok

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