Wright Auction

Warhol commissioned the Plastic Convertible Corporation to create inflatable Baby Ruth candy bars and used them in his 1966 film Since, an irreverent interpretation of the 1963 assassination of John F. Kennedy. Rather than being a faithful reenactment of the tragic event, the film is a rambling amalgamation of media responses to the assassination, with languorous factory superstars playing the main characters in largely improvised, nonlinear dialogic and narrative wanderings. 

The oversized Baby Ruths appear at random intervals throughout the film, as nonsensical, comedic props, cutting through any attempt at a sanctimonious atmosphere around Kennedy's death. Gerry Malanga, playing Lee Harvey Oswald, shoots Mary Woronov, as Kennedy, with a banana. The scene resets and the actors switch characters, showing the assassination from a different perspective. A Baby Ruth falls from the sky. Johnson tells Mrs. Kennedy that she's the loveliest First Lady since Abigail van Buren. A Baby Ruth flies into the scene. Two actors, both playing Oswald, beat the others with the Baby Ruths. The last shot of the film is Ronnie Cutrone kicking a Baby Ruth into the air.