Dieter Rams: The JF Chen Collection 
12 July 2018
Dieter Rams and HfG Ulm, Exporter 2 radio - Image 1 of 3
Dieter Rams and HfG Ulm, Exporter 2 radio - Image 2 of 3
Dieter Rams and HfG Ulm, Exporter 2 radio - Image 3 of 3
Dieter Rams: The JF Chen Collection 
Dieter Rams and HfG Ulm, Exporter 2 radio - Image 1 of 3
Dieter Rams and HfG Ulm, Exporter 2 radio - Image 2 of 3
Dieter Rams and HfG Ulm, Exporter 2 radio - Image 3 of 3
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Dieter Rams and HfG Ulm

Exporter 2 radio

Braun AG
Germany, 1955
plastic, vinyl 5 h × 7 w × 2¼ d in (13 × 18 × 6 cm)
estimate: $700–900
result: $3,375
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Signed with printed manufacturer's mark to front of radio: [Braun Exporter]. Sold with first generation iPod.
exhibited: Dieter Rams, 27 September - 11 October 2017, JF Chen, Los Angeles
literature: Ten Principles for Good Design: Dieter Rams, De Jong, ppg. 216-217

print

One of the earliest and certainly most refined portable radios, the Exporter 2 designed by Dieter Rams in 1955 laid the groundwork for portable music devices as we know them today. Jony Ive, Apple’s chief design officer and visionary behind the iPod, was undoubtedly inspired by Rams in many of his products, praising Rams for his “bold, pure, perfectly-proportioned, coherent and effortless” designs. In fact, if the Exporter 2 were to be turned on its side, the visual similarities between the radio and a first generation iPod would be undeniable. Rams is also a fan of Ives and Apple, stating that “Without a doubt there are few companies the world that genuinely understand and practice the power of good design in their products and their business.” The present lot is sold with a first generation iPod.

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