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Bertrand Goldberg follow artist
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North Pole Ice Cream Station presentation board
North Pole Ice Cream Station presentation board
USA, 1938
gelatin silver print mounted on board 30 h × 40 w in (76 × 102 cm)
gelatin silver print mounted on board 30 h × 40 w in (76 × 102 cm)
estimate: $200–300
result: $520
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The mobile North Pole ice cream store was a fully portable structure designed with a cantilevered roof and walls fastened to a truck chassis. Goldberg’s intention was for this to be a portable store, serviced by a portable ice cream manufacturing ‘mother ship’ which would sell ice cream in Chicago during the summer months and travel to Florida for the winter.
provenance: Collection of Bertrand Goldberg | Thence by descent