Modern Design 
28 March 2004
Modern Design 
431

Raymond Loewy

Picnic rug

Edward Fields, Inc.
USA, c. 1952
machine-woven wool 58 h × 35 w in (147 × 89 cm)
estimate: $1,000–1,500
result: $3,186
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According to Jack Fields, president of Edward Fields, it was the original introduction of a series of Raymond Loewy-designed carpets by his father's company in 1952 that launched the concept of "area" rugs. At the time, it had been more common for the contemporary homeowner to use wall-to-wall carpeting to cover the often unfinished floors in newly constructed post-war housing.

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